Resume
Work Experience
2022 - present
Staff writer, Emerald X
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Producing breaking stories, briefs, in-depth features, profiles and reports about outdoor brands and retailers for Shop Eat Surf Outdoor, a leading B2B publication
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Providing editorial support for Outdoor Retailer and Surf Expo
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Previously wrote for leading B2B cannabis publication MJBizDaily, covering finance and cultivation and supporting MJBizCon, the world’s largest cannabis conference, and producing weekly newsletters
2017 - 2022
Freelance journalist
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Provided regular cannabis reporting to Leafly, MJBizDaily, and the Ontario Cannabis Store, helping shape industry discourse
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Authored the 2021 North American Cannabis Industry Report (60+ pages), used by international stakeholders for investment and policy decisions
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Produced daily newsletters for Business of Cannabis for more than 20,000 subscribers
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Wrote health and culture features for The Guardian, Chatelaine, Healthline and more
2014 - 2017
Online and social media manager, NOW Magazine
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Directed digital strategy for nowtoronto.com, growing site traffic and engagement across platforms
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Boosted online reach with SEO-friendly news and features, an on-brand social media voice and sharp headlines
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Drove double-digital audience growth on Twitter, Facebook, and Instagram
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Managed a team of two to produce daily stories, trained print staff on digital best practices
Education
2007 - 2008
Master of arts in journalism, Western University
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Specialized in print journalism
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Co-op placements at National Post in Arts & Life, London Free Press in City Desk
2001 - 2006
Bachelor of arts in English, Dalhousie University
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Completed the Foundation Year Program at the University of King's College
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President’s List, 2004 and 2005
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Contributed to Dalhousie Gazette